Bystronic

Branding

2022-24

Team Think moto 2023-2024

Role Brand Designer

Responsibility Brand Identity / Print Design / Employer Branding / UI Design / Social Media Templates / Brand Workshops / Campaign / Brand Guidelines / Brand Portal Setup and Integration / Brand Movie / Brand Imagery / Motion Design

Award German Brand Award 2024 in two categories: Corporate Brand of the Year and Excellent Brands: Industry, Machines, and Engineering

Bystronic is a global player in the sheet metal industry with employees that are passionate about what they do. However, their machines once dominated the brand’s appearance, leaving little space to a human touch. The rebranding brought a new sense of self-confidence — expressed through an approachable, warm, and authentic corporate design that puts people at the centre.

I supported the rebranding process from the beginning and took full ownership as Design Lead after the initial concept phase. Over the course of two years, I developed a holistic brand experience across print and digital channels, built strategic design systems, and helped to shape a consistent visual language that bridges precision and emotion.

Brand Strategy / Golden Circle

Why We enable companies to focus on what they do best and be fit for the future.

How From person to person. We cultivate relationships with our customers and work with them to develop products and services with the highest individual value.

What We provide customized product solutions and advanced services for integrated sheet metal processing.

Brand Portal

All brand elements were consolidated in a digital brand portal. A single source of truth that ensures consistency and easy access to guidelines, assets, and templates across all teams.

Our close and collaborative client relationship was a key success factor, with weekly check-ins and ongoing strategic alignments. To ensure internal adoption, I also facilitated brand workshops for employees — empowering them to confidently apply the new design in their daily work.

„Mich haben die hohe Professionalität und Kreativität beeindruckt, mit der think moto ein starkes Maß an Individualität verbindet. Das Team hat von Anfang an die gemeinsam definierten Ziele für eine neue Living Brand konsequent und mit großer Motivation umgesetzt – in der Schweiz und weltweit. Die Zusammenarbeit hat viel Spaß gemacht!“

Daniel Moreno, Head of Global Branding, Bystronic

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