Bystronic

Rebranding

2022-24

Visual Brand Identity / Print Design / Employer Branding / UI Design / Social Media Templates / Brand Workshops / Campaign / Brand Guidelines / Brand Portal / Portal Setup and Integration / Brand Movie / Brand Imagery / Motion Design

Bystronic is a global player in the sheet metal industry with employees that are passionate about what they do. However, their machines once dominated the brand’s appearance, leaving little space to a human touch. The rebranding brought a new sense of self-confidence — expressed through an approachable, warm, and authentic corporate design that puts people at the centre.

I supported the rebranding process from the beginning and took full ownership as Design Lead after the initial concept phase. Over the course of two years, I developed a holistic brand experience across print and digital channels, built strategic design systems, and helped to shape a consistent visual language that bridges precision and emotion.

All brand elements were consolidated in a digital brand portal. A single source of truth that ensures consistency and easy access to guidelines, assets, and templates across all teams.

Our close and collaborative client relationship was a key success factor, with weekly check-ins and ongoing strategic alignments. To ensure internal adoption, I also facilitated brand workshops for employees — empowering them to confidently apply the new design in their daily work.

As a cherry on top, the rebranding was honoured with the German Brand Award 2024.