Svenja Lukassen

Bystronic

Rebranding

2022-24

Brand Design / Employer Branding / Brand Movie / Brand Guidelines / Brand Portal / Brand Management / Brand Imagery / Motion Design

Bystronic is a global player in the sheet metal industry and passionate about what they are doing. Unfortunately, the machines dominated the appearance and did not emphasise their values. This rebranding now expresses its new self-confidence with an approachable, warm and authentic corporate design that puts people at the centre.

Winner of German Brand Award 2024

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